Holebrain is the err… brainchild of one Will Peterson. I don’t have much information to go on here as some people don’t put much effort into marketing themselves… but I am guessing that Holebrain is based in the UK as they have their Big Cartel store set to British pounds. British pounds…really? I mean who still uses British pounds? [About 60 million British people! Editor]

Hold your horses! My investigative team were able to dig up some information about the inscrutable Will Peterson.

• He pulls Squeegees for a living.
• He designs & prints tees for his clothing line – Holebrain Apparel.
• He sells Holebrain in St Nicholas market in Bristol most weekends, and if you are from around those parts he’d like you to come and say “hey”. Otherwise he doesn’t want to know you. (We have yet to confirm the last statement).

Anyway, the t-shirts. From what I can see there are just 6.5 designs (0.5 is a small print on a hoodie’s hood) but they are pretty solid. Not my cup of tee but I’m a coffee drinker so that shouldn’t matter. Two of the designs work for me and are tees that I would actually pay for: How Modern! and Rock out with your clock out. They have a similar style as you can see and they are both damn cute. And they are only £8. [Yes. British pounds. Weren’t you here earlier when we discussed this?]

If I were a betting man I would say that his style has been influenced by Greg Abbott and Wotto. I could say something like ‘the designs are like something the lovechild of that pair would produce’ except I am fairly certain that pair wouldn’t produce much of a lovechild.

One criticism I have about the website and it is a big one, is that f**king logo. I like the logo but come on, it takes up the whole page. Web design 101: don’t push the content down the page. Every time I click I have to scroll down to see what I want to see. Shrink that logo dude!

OK, so I have another criticism. Information: tell a story, even if it’s BS, to make people want to stay on your site and look around. Do something that makes people think it’s not just another tiny t-shirt store. I know there is an About Page but there is nothing to draw people to it. The designs have humor so I guess Will understands its power. He needs to apply it to his site too.

Holebrain is a new brand off to a good start but to do well on the web you have to get noticed. To get noticed you have to make people notice and that is marketing. I have a feeling that marketing for the web and for the Nails Market on a Saturday might require different strategies.  Good luck!