Patrick Marini is a British man in the US who wants to start a business selling t-shirts. It looks like he got fed up seeing t-shirts adorned with the Union Jack and wanted to show Americans that there is more to the British identity than that.

I think people are well aware of that though and that people but Union Jack t-shirts for reasons other than they are fans of the UK. Thanks to the Sex Pistols a grungy version of the flag is also a symbol of punk which is probably why a lot of people buy them. And I think that the colors and design are also simply attractive.

Anyway, let’s follow his logic for  awhile and assume people are looking for something that displays the British identity without displaying a Union Jack. I see another problem here. Very few people outside the US will probably get the references he is making. And in the US especially, few would know what 20p/20 pence is. The post box they might get but I think the shape of the post box in Britain is as iconic as the color so it could be taken as a postbox from anywhere in the world that has red postboxes and that is quite a few places.

Let’s say that people do get it though. It seems that he is going after a niche market. American people who are interested in British culture and who want to show their interest by wearing British inspired t-shirts. I don’t know how big that market is though so maybe it is totally worthwhile.

I don’t mean to sound negative here. I just tell is as I see it and it’s not all bad. In a recent post I mentioned how it would be a little weird for me to wear a t-shirt with the Union Jack on it but I would totally wear any of these potential t-shirts from Twentypence Clothing. I love this type of subtle design and I think that they have shades of Ugmonk.

I would consider backing it but I have more t-shirts than I know what to do at this point. There are 28 days to go and they are already have $415 out of the required $2300. If you are in the market for a few t-shirts, why not?

Link: Twentypence Clothing on Kickstarter