Twin Horizon are based in Shanghai and they create t-shirts inspired by music. That’s my take anyway. They do have a paragraph or two about their mission statement and while laudable and possibly even true, it comes across as BS. No offence meant guys.

A few weeks ago I got this t-shirt in the mail. While the image is a bit creepy, the artwork is fantastic. There is a skull-boy pulling what looks like a very tiny whale up with a rope tied around its tail. Actually at first glance, I thought that the skull-boy was hanging himself but thankfully it isn’t that morbid.

It’s a cream-colored tee with a one color print in what looks like a muted navy. The material is very light, perfect for hot weather. As there is no care label I can’t tell you what material it is but it feels more like a blend than 100% cotton.

Side note: I believe that it is illegal in most countries to sell clothing without care labels.

The text on the t-shirt is Boys Climbing Ropes. As I mentioned in the first paragraph, Twin Horizon tees are inspired by music. This one is for the band, Boys Climbing Ropes, and was inspired by a song called Whale Song.

The artwork is by Ivan Belcic and 10% of the sale of the tees goes to the band. At $25 per tee that seems like a fair deal.

Branding

Below the neck on the back of the t-shirt you will find the t-shirt company name, logo and more text. I think it’s overkill. I would print just the logo if I had to print anything. But as it’s a band t-shirt, I’m not so sure it’s appropriate to have the company branding too. Basically you are advertising two brands if you wear this t-shirt.

The tee also came with a card hangtag. On the hangtag it says this shirt is 60 of 100 so I guess these are limited edition shirts.

Extras

A small catalog was included which is basically a printed version of their lookbook. It didn’t contain any extra information. I never know what I’m supposed to do with such a thing. I can understand people are proud of their brand and would like to see things like this but I’m not so sure how attractive they are to outsiders. It looked nice though.

Website

The website is nice and clean and easy to navigate. They have a good slider on the homepage and they use actual model shots to showcase their t-shirts. I don’t get all the tiny images though. Make your thumbnails and images bigger! People should be clicking because they want to take a closer look at the beautiful artwork rather to see what it is.

Selection

There are only 5 tees at the moment so not much to choose from. I don’t know how popular the bands are that the t-shirts represent but if they have a decent fan base I think they can sell. Especially of they bring them to gigs.

These tees don’t look like generic band tees either so even if you don’t know the band you might wear them just because you like the design.

Wrap-up

Twin Horizon are off to a good start. They have picked a niche and are producing t-shirts with stylish and original designs. If they work with the bands/musicians closely there is a lot of potential for expansion. The potential synergy might work well for all parties concerned.

$25 is not bad for a t-shirt and pretty good for limited edition band tees. I think they could promote that fact a bit more.